ABC Design GmbH company profile
When Dietmar Fischer brought out the first catalogue in 1988 for the Italian pushchair brand “Monbebe” he had a clear goal in sight. He wanted to sell quality children’s products at an affordable price which would make everyday life with babies and toddlers as easy as possible for young parents. Today, just under 20 years since the company was set up, ABC Design is an established brand of pushchairs and accessories and is actually the German market leader in combination travel systems. The family enterprise based in Albbruck in the south of Germany employs a 40-strong workforce and maintains a network of reliable distribution partners in 33 different countries all over the world. With its own test laboratory in Asia the company can guarantee the top quality and safety of all its products. ABC Design has won awards for the innovative design of its pushchairs and is a driving force on the market, always coming up with new product ideas.
Cornerstone of success: top quality and services
The company’s founder already had years of experience in the retail trade and knows the needs of expectant mothers and young parents from daily contact with customers. A pushchair should be a top quality product first and foremost - after all, it carries our most precious treasure. At the same time it has high standards to meet in terms of being lightweight, flexible, easily manoeuvrable and stable. It also needs to be user-friendly so that parents can get to grips with the functions straight away. Aiming to outshine their competitors in many respects, Dietmar Fischer and his wife Evi launched their first collection on the German market in 1991 under the name of ABC Design. The family enterprise managed to find reliable business partners in China for production. Employees travel to Asia at regular intervals to ensure that the quality of the products is maintained at all times and satisfies the company’s high expectations. A specially equipped test laboratory has been set up there to ensure that European standards are being met.
Another mainstay of the success of ABC Design is the company’s strong commitment to service in relation to trading partners and customers alike. Central to the warranty promise is that defective pushchairs will be repaired by our employees in the Albbruck factory within just a couple of days and promptly returned to their owners. The company has also excelled in maintaining long-standing and friendly relations with the specialist retail trade.
What makes ABC Design so unique
In a very highly saturated market it takes more than just a new fabric design to catch the eyes of parents. ABC Design manages to go one step further and keep surprising the market with innovative technical solutions. The manufacturer also observes current social trends, such as increasing mobility and multi-tasking, and thus homes in on the requirements of the customers. For instance, the TakeOff travel system can be converted to a folded trolley in just two steps allowing maximum mobility. The twin pushchair Zoom also enables siblings of different ages to share a double pushchair for the first time, featuring as it does the facility to combine the seats in several space-saving positions. ABC Design won the “iF product design award” back in 2006 for its progressive ideas and was nominated for the Design Award of the Federal Republic of Germany in 2007. In 2008 the Takeoff was chosen for the silver IDEA Award 2008 by the association of product designers in the USA. The Zoom double buggy won silver in the Best Baby & Infant Product Award 2009 in the same year.