Empowering change: for the love of nature
450 years. That's how long it takes for a PET bottle to decompose in nature, where it remains as microplastic. In Europe alone, every year millions of tonnes of plastic are thrown away as a matter of course. According to estimates 4.8 to 12.7 million tonnes of plastic waste end up in our oceans every year, which is the equivalent to about one truckload per minute. By 2050 there will be more plastic swimming in the sea than fish if things stay as they are. But it requires change and action. For our environment, for our children, for our future.
Prams made from PET bottles
With our Pure Edition, we are setting an example against plastic waste. The high-quality fabrics in the designs nature, berry, grain, grain teddy and wheat are based on the future-oriented recycling of PET bottles. For one pram, this corresponds to the amount of up to 100 recycled PET bottles. But how does a simple plastic bottle become a chic fabric for the pram?
To produce the fabrics, the collected PET bottles are first thoroughly cleaned, shredded and melted down into granules. The granules are then processed into polyester fibres and spun into a high-quality yarn. This is then woven into the fabrics that make up our sustainable designs.
So many PET bottles have already been given a new life
Less plastic, more sustainability
With our design wheat, we even go one step further: in addition to fabrics made from recycled materials, the production of all plastic parts of the pram are also based on the future-oriented recycling of PET bottles. When it comes to packaging, we use biodegradable polybags and recycled cardboard boxes.
In addition, ABC Design supports the company Click a Tree. Click a Tree is committed to actively combating climate change and plants trees worldwide for this purpose. With every Salsa 4 Air Starter Set sold in the "wheat" design, Click a Tree plants new mangroves in the Philippines and also fishes several kilograms of plastic out of the sea.
Are you curious? Then click here and find out more about our cooperation with Click a Tree and how you can actively support our future with your pram purchase.
